Green is everywhere these days – in the news, politics, fashion, and even technology. One can hardly escape it on the internet. This is all good as far as the message conveyed is correct and reaches the target audience correctly, but with a million messages and ideas coming at people from all sides, it can be easy to get caught up in the idea of why Go Green or worse, suffer from a little green ‘fatigue’. We need to go Green as every single thing that we do has an impact on the planet whether good or bad. With globalisation, the world has become smaller and it is easy to see how the lives of people, plants, animals, and ecosystems everywhere are synced up with one another.

We need to be Green so that we can improve our health. The quality of air we breathe, water we drink, and food we eat affects our health. By being Green we can keep our environment and air clean and thus have a healthier life.  The most visible benefit of going Green is saving money in the long run. By conserving energy and resources, by not wasting water and electricity, or following Green travelling tips we can save a lot. By recycling or reusing or reducing our consumption also we can save lot of money.

Being Green can help us reduce pollution and also we can conserve natural resources. Going Green contributes towards conservation of forests and wildlife. It is necessary that we remember that it is in the benefit of all of us to keep the forests alive and growing. We can stop the loss of natural biodiversity by following Green lifestyle. We need to protect our valuable sources of medicinal herbs and plants. We can also save ourselves from natural disasters like floods and draughts by being Green.

Going Green also helps maintain the ecological balance on the earth so that all living beings can stay alive and prosper in their natural environment. While it is important for each country to maintain growth rate and develop, we need to do so in a sustainable way. Also going Green can start development in new areas like green energies, recycling, and other green technologies. It will also create a market for eco-friendly products and services.

Thus there is a long list of the benefits of Going Green. In nutshell it can be said that it improves our life overall.


Bansal, P. and Roth, K., 2000, “Why Companies Go Green: A Model of Ecological Responsiveness”, The Academy of Management journal, Vol. 43, No. 4, pp 717-736

Miller, N., Spivey, J., and Florance, A., 2008, “Does Green Pay Off?”, Journal of Real Estate Portfolio Management, Vol. 14, No. 4, pp 385-400

http://www.all-recycling-facts.com/benefits-of-going-green.html accessed on 8th December 2011.

http://www.eda.gov/PDF/EDAAmericaSummer2008.pdf accessed on 8th December 2011.

http://www.treehugger.com/htgg/how-to-go-green-why-to-go-green.html accessed on 8th December 2011.


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